Hobbs House Bakery had a superb reputation locally, especially for bread, and its shops were high street landmarks, BUT it was seen as “a bit too traditional” and business development was faltering.
They needed a new business strategy… to sharpen up the image of their shops, and really use their bread expertise to extend their range.
What We Did
We needed to ask ourselves a few questions:
- Is heritage enough?
- Is there room for a five generation regional bakery business in the 21st century?
- Should a bakery just bake bread, cakes etc – or should it also have its own retail outlets?
- Just because you are a good baker, doesn’t mean that you are a good retailer too.
After research and strategic planning, we recommended that they opened a new shop with a heritage theme, but with 21st century cappuccinos, to go as a blueprint for more shops and facilitate business growth. We then suggested the strategy of investing in producing a range of award-winning breads, and gain a nationwide reputation as a first step to selling online and opening shops outside their “home territory”.
The strategy for the new shop has proved a great success. Meanwhile, the bakery team have won two nationwide awards, begun to build their online business, and the Fabulous Baker Brothers are now stars of their own TV series.
Want to get the same results? – Call us today!
We were scared silly… scary times… We can now afford to be much more positive about our business and enjoy thinking about it and look forward to what we do”
Tom Herbert, Hobbs House Bakery