Robert Craven has written and co-written more than ten books on marketing and business strategy.
Bright Marketing, Customer Is King and Kick-Start Your Business are all business best-sellers and have been acted upon by thousands of growing businesses. Sir Richard Branson wrote two of the forewords.
The Check-in Journal
The Check-in Journal lets you map out your strategy and plans in real time, on paper, and map out your annual, quarterly, monthly, weekly and daily goals and targets.
More importantly, it enables you to measure and monitor your results. It offers feedback, ideas and pointers to help you improve your performance. It becomes a fundamental part of the planning and setting up of each week, month and quarter. Essentially, it helps you to take control of your schedule.
The Check-in Journal will help you to:
1. Agree where you are now
2. Agree where you are going
3. Agree how you are going to get there
4. Take massive action
5. Be accountable for the execution and the results.
“…you will not only find this book ideal for keeping track of where you are going, you will find it broadening your understanding of what it is to be productive, organised and achieving your goals with full momentum and purpose.”– VQ Magazine, March 2017
Price – £23.99
GYDA Initiative – Strategy Workbook
Running an agency is not easy. It is certainly not as easy as everyone makes out… or is it?
Taking you through a series of thought-provoking strategic exercises the GYDA Initiative – Strategy Workbook works to create a clearly defined strategy to take your digital agency to the next level.
The workbook is unique, it makes you address every aspect of your life… make plans for the business, for your professional career and for your private life.
The workbook has two parts. Part One takes you through a strategy workout and Part Two is a journal to hold you accountable to the goals you have set. Are you game?
Grow Your Digital Agency
Free from business nonsense and to the point, this book offers you tools, tips and techniques to answer the basic questions:
• Where are you now?
• Where are you going?
• How are you going to get there?
Based on working with successful marketing and digital agencies, Grow Your Digital Agency gets to the heart of what it takes to create a sustainable and profitable digital agency. You will come away knowing how to:
• Create a profitable, deliverable strategy for the agency
• Identify and win better clients
• Lead the team you work with
• Run the business you’ve always wanted to run
With practical advice on business growth and business development, business strategy and strategic planning, marketing plan, boardroom process and board meeting strategy, Grow Your Digital agency is a book that is also useful for any business owner.
“This book provides a framework for all agencies wanting to grow their business, in an easily digestible format.”– Raja Saggi, Head of B2B Marketing, Google UK
Price – £12.99
Customer Is King
This practical hands-on book is for anyone running a business, or for professional marketers who have found that their methods don’t work anymore.
With the fast, proven techniques in this book, you look at your business through your customer’s eyes, understanding what they really want and, ultimately get them to buy more from you – and to buy again and again.
The case studies, checklists, worksheets and ‘frequently asked questions’ in the book give you a clearer understanding of business strategy: what you are trying to do, and why and how you are going to do it.
‘In Customer Is King, Robert Craven says that your ‘whole business hinges on what your customer gets from you’. I agree wholeheartedly…’ Sir Richard Branson
Grow Your Service Firm
Are you an ‘Independent Professional’ or ‘Professional Service Firm’?
Grow Your Service Firm shows you a simple way to business growth, to improve your sales and profits; secure a reliable ‘sales funnel’ of leads coming to you rather than you seeking them out. This system avoids the miseries of futile cold calls and gets targets to start coming to you.
Price – £12.99
Bright Marketing
Based on a series of award-winning workshops, Bright Marketing reveals that in a world where much is the same, your business needs to be a bit different in order to stand out from the crowd. Traditional marketing plan’s may be a thing of the past… time for a new strategy.
This revolutionary book shows you how you can apply simple, practical changes to your business strategy to ensure its success!
This book will prove indispensable whatever your business size – whether you trade locally, regionally, nationally or internationally, Bright Marketing will provide you with the know-how in order to position your businesses leaps ahead of the competition. It helps you to facilitate business development for future growth, by centring around a strong strategy and marketing plan.
“Unlike most business books, this one is a relatively quick and easy read… it synthesises what most academics manage to make complex into easily digestible chunks of learning… – Professor Malcolm McDonald
Price – £10.99
Kick-Start Your Business
This book is aimed at helping owner-managers and business advisers to maximise business potential. The emphasis is on practicality.
You won’t find irrelevant management school theories here – just dozens of practical ways to turbocharge business growth.
The case studies, worksheets and practical exercises in the book help you to take the pain out of business strategy and increase your profitability. You’ll find out how to identify your company’s strengths and weaknesses and assess its potential. You’ll learn the secret obsessions of successful entrepreneurs.
Kick start your business offers strategic thinking in the area’s that keep most directors up at night: business growth and business development, business strategy and strategic planning, marketing plan, boardroom process and board meeting strategy.
‘Robert Craven’s Kick-Start Your Business covers an essential part of running a business… which will turn your business into a powerhouse by recovering some of the passion and nimbleness… to make your business more effective and more profitable… the business in question often needs a boost – a kick-start to greater success in the future.’ Sir Richard Branson
Price – £9.50
Beat the Credit Crunch
The aim of this book is simple – to show you how to trade your way out of the credit crunch; to make money and get on with your life. It will help you to develop a clear business strategy for future growth. Focussing on business growth and business development, through gaining understanding of strategic planning and marketing plans. A must have book from Robert Craven, for all business owners in the current climate.
Price – £10.00
The Start Up Essays
A collection of practical blogs and articles that are especially relevant for the young start-up business…. Do have a clear business strategy, marketing plan, boardroom process or board meeting strategy to ensure that your business has growth and success? These essays will help mentor you through the strategy. Price – £10.00
Other Book Contributions
• Business Gurus -3 chapters by Robert Craven • How To Communicate Successfully -by Christine Searancke – Foreword by Robert Craven • 20/20 Insight -by Rachel Thackeray – Series Editor: Robert Craven • Doing The Business -by David Hall – Series Editor: Robert Craven • The Bottom Line -by Paul Barrow – Series Editor: Robert Craven • Do Something Different -by Jurgen Wolf – Series Editor: Robert Craven • It’s Not About Size -by Paul Dickinson – Series Editor: Robert Craven • The Best Laid Plans -by Paul Barrow – Series Editor: Robert Craven • PR Power -by Amanda Barry – Series Editor: Robert Craven
If you would like to speak to Robert with regards to any co-writing, please contact his PA on rob@directorscentre.com