Hobbs House Bakery

Client Pain

Hobbs House Bakery had a superb reputation locally, especially for bread, and its shops were high street landmarks, BUT it was seen as “a bit too traditional” and business development was faltering.
They needed a new business strategy… to sharpen up the image of their shops, and really use their bread expertise to extend their range.

What We Did

We needed to ask ourselves a few questions:

• Is heritage enough?
• Is there room for a five generation regional bakery business in the 21st century?
• Should a bakery just bake bread, cakes etc – or should it also have its own retail outlets?
• Just because you are a good baker, doesn’t mean that you are a good retailer too.

After research and strategic planning, we recommended that they opened a new shop with a heritage theme, but with 21st century cappuccinos, to go as a blueprint for more shops and facilitate business growth. We then suggested the strategy of investing in producing a range of award-winning breads, and gain a nationwide reputation as a first step to selling online and opening shops outside their “home territory”.

Results

The strategy for the new shop has proved a great success. Meanwhile, the bakery team have won two nationwide awards, begun to build their online business, and the Fabulous Baker Brothers are now stars of their own TV series.