Posted: March 7, 2016 by Jaime Stenning
Yes we’re all very busy and unfortunately promoting our own success stories can tend to take a back seat. So how are prospective clients going to understand what you do, unless you give them examples of how you’ve done it in the past?
It’s very easy to Tweet about results and the great job that you did, but most people will miss this, it doesn’t have any longevity.
I recently wrote: Operation Case Study – Part One where I gave examples of case study styles from various sources.
If you’d like some further pointers, here’s how to write a good one for yourself:
Key points for choosing the project:
Only write about the facts and do not embellish, your integrity is on the line here!
If you have any imagery from the project, it can really help to bring the case study to life. But don’t worry if you haven’t… just make sure your piece is branded and looking slick.
And that’s it! Use it, share it, talk about it.
If you’d like to feature in a Directors’ Centre case study, please drop us a line and we’ll get writing.