Operation Case Study – Part Two

Posted: March 7, 2016 by Jaime Stenning

Yes we’re all very busy and unfortunately promoting our own success stories can tend to take a back seat. So how are prospective clients going to understand what you do, unless you give them examples of how you’ve done it in the past?

It’s very easy to Tweet about results and the great job that you did, but most people will miss this, it doesn’t have any longevity.

I recently wrote: Operation Case Study – Part One where I gave examples of case study styles from various sources.

If you’d like some further pointers, here’s how to write a good one for yourself:

 

The Project

Key points for choosing the project:

• The project should be completely finished (no point in tempting fate)
• It should have been a success (in both your and your client’s eyes)
• You should be passionate about it (making it much easier to write about)
• It should be relevant to your business (there’s no point in talking about selling goldfish if you’re a window cleaner)
• Obtain your client’s permission to talk about it and ensure that it won’t upset any of your other clients!

 

The Facts

Only write about the facts and do not embellish, your integrity is on the line here!

• Who is the client?
• What was the project brief?
• How did you achieve this?
• What were the results? (Sales figures are always helpful, ask you client nicely)
• Finish with a client testimonial

Imagery

If you have any imagery from the project, it can really help to bring the case study to life. But don’t worry if you haven’t… just make sure your piece is branded and looking slick.

And that’s it! Use it, share it, talk about it.

If you’d like to feature in a Directors’ Centre case study, please drop us a line and we’ll get writing.