Posted: June 9, 2017 by Robert Craven
Let’s learn about small giants in this week’s #flashbackfriday article from Robert Craven from September 2007, called “Small Giants – Companies that choose to be great rather than big… “
Small Giants by Bo Burlingham poses big challenges to those who assume that by definition growth is a good thing.
Consultants, accountants, bankers and business schools all tell us that thriving companies grow their profits and revenues year-on-year (and if you aren’t doing it then you feel like you must be failing!).
But bigger is not necessarily better!
Burlingham looks at businesses that choose ‘the road less travelled’… they reject the pressures of endless growth and instead they focus on being the best at what they do, creating a great workplace, legendary customer service, and a sense of community (both locally in the workplace).
Six attributes of these ‘businesses with mojo’ are:
We currently have a number of clients who endlessly beat themselves up because they are not achieving year-on-year exponential growth…
– Maybe the growth lifestyle doesn’t suit them?
– Maybe their business hadn’t been designed to grow?
– Maybe you don’t want to sacrifice all you have created to create a Frankenstein’s monster?
– Maybe there’s more to life than selling the business for a huge profit?