Posted: September 5, 2016 by Jaime Stenning
The Directors’ Centre meets two successful entrepreneurs and authors – Sue Richardson of Sue Richardson Associates and Chantal Cooke of Panpathic Communications.
Sue is an independent publisher and here she suggests the four steps you must consider before publishing your business book. Chantal specialises in promoting authors and their businesses and offers some advice on how to promote and leverage your book.
Name: Sue Richardson
Expertise: Independent book publishing consultancy, publishing services provider and publisher
Known for: Award winning publisher, founder of SRA Books and The Authority Guides – specialising in working with authors to create the right book to help them develop their business.
Best-known titles: The Authority Guide to Publishing your Business Book (coming soon, October 2016).
Sue has over 20 years experience in publishing, coming originally from a background as an editor and publishing project manager. She began her first publishing imprint in 1999 and has worked with dozens of authors since then to help them write the right book, publish it in the right way and reach the right readers. Her latest venture is The Authority Guides, small practical books for business owners and professionals, for which she has turned the tables and become an author herself with The Authority Guide to Publishing your Business Book. She shares some of her tips with us here:
If you spend some time looking at these four questions, you should end up with a successful book publishing strategy. Of course, all you then have to do is write it! Oh and naturally, once it’s written and done, you have to get it to market and promote it – but for that I refer you to Chantal.
Name: Chantal Cooke
Expertise: Book Marketing, Public Relations, Media
Known for: Award winning journalist and broadcaster, founder of PASSION for the PLANET radio, boutique PR Agency Panpathic Communications and The BookBooster – specialising in working with authors.
Best-known titles: ‘The Authority Guide to Marketing your Business Book’ and ‘PR Demystified; how to get free publicity by giving journalists what they really need’
Chantal is an award winning journalist and broadcaster who now puts her 25+ years media experience to use helping authors promote and market their books. Her latest book ‘The Authority Guide to Marketing Your Business Book’ offers 52 book marketing tips. Here she shares (in brief) a few of her tips:
A book can work for you while you sleep, play with your children or just sit in the back garden with a glass of wine. But only if you leverage it. So make sure you develop a strong, clear book marketing plan. And stick to it. That way you’ll not only drive book sales but you’ll also start to generate new client enquiries.