9 Ignored Facts Regarding Selling

Posted: August 25, 2015 by Jaime Stenning

With so much mediocrity about, you can stand out if you improve the way that you sell. This article, in a nutshell:

• Is for those of you who find selling difficult
• Will show you how to make more sales which will increase your profits and cash-flow (the real benefit)

FACT 1

If your customers are not listening it is not their fault – Tweet this

It is your fault…you’re not communicating in a way that they can hear your message.

FACT 2

Your sales presentations/offers and so forth are probably wrong – Tweet this

FACT 3

People have problems/hurts/needs that they want sorted out – Tweet this

You need to know what they are. To find out what their issues are you need to ask questions, shut up and listen to the answers.

FACT 4

Customers are only interested in how you can help them relieve the pain or get more pleasure – Tweet this

I repeat, to find out what their issues are you need to ask questions, shut up and listen to the answers.

FACT 5

People will buy from you if you are able to cut to the chase – Tweet this

Tell them what they will get… Don’t bore them. Be precise and focused. Don’t waste their time.

FACT 6

People don’t buy from you for what you do but for what your product or service will do for them – Tweet this

Find out their hurts/problems/issues, find out what THEY want after you’ve left, focus on telling them how you can deliver it.

FACT 7

Customers want you to make it absolutely clear what they will get by buying from you – Tweet this

So, tell them how you will make things better for them.

FACT 8

Customers love it when you make it clear that you can deliver – Tweet this

So tell them: “We can do that” and give them some brief proofs or examples.

FACT 9

Customer love it when you shut up – Tweet this

Be clear about what the customer will get and how it will improve things for them – remember people buy for one of 2 reasons:

1) To be happier

2) To be more profitable

If you follow the approach above several things will happen:

• You will clarify your offering in your own mind, which will make it easier for you to communicate
• Your communication becomes simpler and more powerful
• Your communication becomes obvious – it becomes crystal clear what you are saying
• You will be remarkable – you will stand out from the crowd and will be talked about.

Robert Craven
www.robert-craven.com
rc@directorscentre.com
01225 851 044

Image reference

• Popscreen.com