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The Start-Up Essays
A collection of essays, blogs and book chapters
by Robert Craven
A practical guide to help you start your business.... See the video
GEORGE DERBYSHIRE (CHIEF EXEC, NATIONAL FEDERATION OF ENTERPRISE AGENCIES) ON THE START-UP ESSAYS BOOK
"What I recommend you do is keep this book on the corner of your desk, and take time, with your morning coffee, to pick just a couple of pages at random. Dip into it and you are sure to pick up hints and tips which are practical, actionable and will make a real difference to your business.
"Robert Craven has an excellent track record as author, speaker and trainer: all based on solid experience of running businesses of his own, understanding many others from his consultancy work and a solid business school background. I am delighted he has drawn together a collection of the articles he has published over the last few years and I would recommend them without hesitation to anyone starting or running their own business."
WHY… ANOTHER BOOK FOR START-UPS?
Over the past few months I have been quite literally begged to put together my writings on start-ups all in one place.
THE LAST THING MOST START-UPS WANT is ANOTHER BOOK
I agree! There’s tons out there if you can be bothered to buy and read them. And there’s tons of really good guidelines on the formal bits and pieces required to set up your own business.
SO WHAT’S MISSING?
What seems to me to be missing is a more, dare I say it, opinionated view… a collection of essays and thoughts!
SO WHAT MAKES THIS DIFFERENT?
It is easiest to talk about what this book is not.
It is not:
- Full of theory and academic hyperbole
- Written by someone with their head in the clouds
- Based on abstract concepts
- Systematically structured to cover ‘all you need to know…’
It is:
- Answering the most common questions that start-ups ask
- Written by someone who has ‘been there and done it’, more than once
- Full of practical, hands-on tools, techniques, tips and advice
- Something you can read from cover to cover or just dip into
Every time I work with a start-up I am desperately aware of how there is no instruction book that you can buy and work your way through. If it was that easy then everyone would be at it!
This collection of essays will make start-ups and existing businesses think about what it is that they are trying to do. Robert’s style is challenging honest and goading, dare I say, provocative.
ROBERT CRAVEN
Robert Craven is a coach and consultant, who has helped more than 1,000 companies to flourish, showing younger businesses how to grow, and making larger businesses more nimble. He is MD of The Directors’ Centre, Visiting Professor at Toulouse Business School, and Associate Fellow of Warwick Business School.
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SAMPLE ESSAY Titles
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PAST ESSAYS HAVE BEEN PUBLISHED IN...
B2B, Better Business, Business Now, Director, Growing Business, InsightExec, Making Money, MBA, Metro, New Business, Service Management, Shortlist, Start Your Business, Startups.co.uk...
reviews of robert's BOOKS
'... will turn your business into a powerhouse… and make your business more effective and more profitable…’
- Sir Richard Branson
"Robert Craven’s Bright Marketing is a must read for anyone interested in learning how to network effectively and grow their business without spending thousands on useless marketing."
- Ivan Misner, NY Times Bestselling Author and Founder of BNI
'... a great summary for those who have attended one of Robert's events, but stands alone as a practical guide which is not a read once and file away book, but one which should be dipped into again and again.'
- George Derbyshire, NFEA, Chief Executive
'At the heart of the Bright Marketing philosophy is a refreshingly uncomplicated approach to developing and growing your business.'
- John Davis, Marketing Director, Barclays
‘Written in a no-nonsense style, Robert hasn’t missed a trick.’
- Start Your Own Business Magazine
'If you want tips from the top, this book is for you. Inspirational stuff!’
- The Independent, Top Ten Business Books.
'Inspiring and straight-talking, Bright Marketing is one of those books that makes you stop and think - and then it makes you want to take action - fast.'
- Amanda Barry Hirst, Author, PR Power
'I wish I'd written it myself! Simple, clear obvious. A gem of a book. Buy five and give four to your colleagues (but not to your competitors!).'
- Tim Cumming, Author, Little e, Big Business
‘…essential reading for the entrepreneur… Craven is one of the UK’s best-known and sought-after speakers on entrepreneurship… anyone who has experienced his impactive presentations will know exactly why.’
- Institute of Management Consultancy
Product Details
- Title: The Start-Up Essays - a collection of essays, blogs and book chapters
- Author: Robert Craven
- PDF: 92 pages
- Publisher: The Directors' Centre Ltd - a limited edition imprint
- Language: English
- Price: £20.00 for pdf copy with a single user licence
- CURRENTLY AVAILABLE FOR JUST £10.00
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