Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows in this 4 minute TED video, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.
Renny Gleeson is a skeptical/optimist. He leads interactive strategy for ad agency Wieden+Kennedy who started his career as a game developer. He serves on the board of directors of Rhizome.org and is the co-founder of the PIE tech accelerator in Portland, Oregon. A mentor for tech accelerators and startups worldwide, he believes stories — from cave paintings to interfaces to video games — shape worlds.