Posted: May 28, 2015 by Jo Rogers
It is the so-called ‘dull, boring stuff’ that makes a business above average, in the long run.
Great businesses do great work but they are also great at figuring out a winning strategy and compelling marketing as well as getting their teams to do all the nitty gritty.
SO, WHAT IS THIS DULL, BORING STUFF?
The four areas are:
Effective managers exhibit certain key traits that can be summed up as follows:
[Covey: 7 Habits of Effective People]
You need to take ownership and control. Easier said than done. Be clear about the difference between:
Operational efficiency is useless if the client is not happy and we need to remember that customers pay the bills.
The reality is that low effort service (making it easy to buy and do business with you) equals high customer loyalty. Especially in the online world we now live in.
“People are a nightmare” – it is true.
We can do all the clever background stuff but delivery is dependent on your people doing their part and that is where the nightmare comes in.
So, that is the challenge. Run a great business that delivers. And do it by gathering together the power and force of the people inside and outside the business to help you achieve your goals.
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