Stop looking like the mass of undifferentiated competitors that you have. Otherwise you will only be able to compete on price.
And that is a mug’s game!
It seems like a no-brainer that you need to be better than your competitors at (the word you hate) selling.
Your marketing needs to be more compelling and it needs to be different from the rest.
After all, why should I buy from you if you are the same as the competition?
With that in mind, and looking at successful marketing and digital agencies that we have been involved with over the years, we have compiled a manifesto – more than a white paper; almost an aspirational doctrine – to lead agencies away from selling on price.