Snugs are custom made earphones that are made to perfectly fit your ears.
Naturally noise cancelling
Stay securely in place
Ultimate in comfort
Seal sound in
Why did you create Snugs?
The snugs story began like a lot of product innovations, out of dissatisfaction with what was available on the market and a feeling that there must be a better way to do this.
Our mission is to give you back your world so that you can fill it with your sounds and not those of your commute, the gym, the traffic or even next door’s dog!
Why is Snugs better than what’s currently available?
Snugs are custom made to fit your ears and only your ears.
Using proven technology with deep roots in acoustic research and the hearing aid industry we have created not only the most comfortable fit earphones but also ones that deliver the best sound you’ll ever hear.
They have been dubbed “….probably the world’s best consumer in-ear headphones”
What gets you up in the morning?
There is something hugely creative about building a business from scratch to sustainable. I am a bit of a workaholic and write never-ending lists of things to do.
What are Snugs’ bragging rights?
Our manufacturing partner makes in-ear monitors for the crème-de-la-crème of British rock stars and groups, from Pink Floyd to Eric Clapton, from One Direction to Rita Ora, from Fat Boy Slim to Pete Tong.
Our sound technology partner makes sound systems for Rolls-Royce, Bentley, Porsche, BMW, Jaguar Land Rover and the six largest Chinese mobile phone companies.
What are the challenges you have faced recently?
It has been harder to build sales than I thought which has meant we have needed more working capital than I budgeted for. Always a big mistake when an optimist starts a business.
What’s your biggest challenge in the next 12 months?
Growing sales quickly enough to become established as the number one brand of choice.
How would your colleagues describe you?
Workaholic, perfectionist, control freak, over-managing, visionary and very passionate.
Name an organisation that you see as a perfect one and why?
HMRC – gets paid loads of money and spends nothing on customer service.
Which entrepreneur do you most admire and why?
Richard Branson – love his jumpers – flying balloons – beautiful women always on his sleeve – very cool.
What is the best advice you have ever been given?
As an entrepreneur with family and a mortgage: Don’t worry about the upside, manage the downside.
If you could give the Prime Minister one message what would it be?
Don’t waste money on the HS2 train. Spend the money on wiring up the WHOLE country with mega-fast broadband.
What are your favourite business books?
Have recently enjoyed the Steve Jobs bio and years ago was inspired by Jack Welch, GE President.
What is your greatest achievement? – in business?
Selling 10 million yo-yos in 1998.
What is your biggest mistake?
Wasting £100k on a business in 2004 which everybody said was a good idea but nobody would buy!
Four famous people you would invite to a dinner party…?
Winston Churchill, Sir Clive Woodward, Jackie Stewart, Tina Turner.