Bath’s creative and digital ecostructure is rapidly losing its position as the UK’s best kept secret. The depth, richness and diversity of the city’s creative community is literally second to none. Within that community there are more than many jewels, but several are still best-kept secrets. Even in Bath itself. One of those is The Directors’ Centre and Robert Craven.
Based in Bath, The Directors’ Centre is a consultancy that helps digital agencies to grow successfully and sustainably. But their reputation goes way beyond that.
Robert researched and wrote the business best-seller, Grow Your Digital Agency based on live case studies and factual evidence. This title sits comfortably next to his forthcoming Check-In Strategy Journal and some seven other business books.
Robert is unique in being a world expert on how to grow a digital agency. He is Google’s go-to speaker on growing digital agencies. In the last quarter he has spoken to Northern Europe’s top agencies (in Dublin), Benelux and NE Europe’s best (in Amsterdam), Central and Eastern Europe’s highest performers (in Athens) and Asia’s ‘best in class’ (in Singapore).
Robert and The Directors’ Centre also run a series of 6-month programmes (for cohorts of the top agencies in London, Brussels and Bucharest) as well as several mastermind groups for digital agencies across the UK. He was also involved in the creation and design of a business coaching programme for digital agencies that has now been rolled out to over 32 countries.
Robert says, “The fundamental problems are always around ‘How do we get more, better clients?’ and ‘How do we get more, better staff?’ but the problems are usually more deep-seated and fundamental than that.”
The knowledge base is deep and significant. “We have accumulated years of experience and research specifically around what the high performers do differently, how agencies can apply the lessons, and how they can deliver significantly improved results. As a consequence, the owners and directors get to run the businesses they want and get the lifestyles they want.”
He goes on to say, “This is not so much about doing the digital piece better as running a better business by which I mean the mindset, strategy, marketing, teams, pricing, and so forth. That’s where we excel.”
Despite the catalogue of world class clients across the globe, The Directors’ Centre has only worked with one agency in the West Country. As Robert says, “The irony hasn’t escaped us!”