Posted: August 25, 2015 by Jaime Stenning
With so much mediocrity about, you can stand out if you improve the way that you sell. This article, in a nutshell:
If your customers are not listening it is not their fault – Tweet this
It is your fault…you’re not communicating in a way that they can hear your message.
Your sales presentations/offers and so forth are probably wrong – Tweet this
People have problems/hurts/needs that they want sorted out – Tweet this
You need to know what they are. To find out what their issues are you need to ask questions, shut up and listen to the answers.
Customers are only interested in how you can help them relieve the pain or get more pleasure – Tweet this
I repeat, to find out what their issues are you need to ask questions, shut up and listen to the answers.
People will buy from you if you are able to cut to the chase – Tweet this
Tell them what they will get… Don’t bore them. Be precise and focused. Don’t waste their time.
People don’t buy from you for what you do but for what your product or service will do for them – Tweet this
Find out their hurts/problems/issues, find out what THEY want after you’ve left, focus on telling them how you can deliver it.
Customers want you to make it absolutely clear what they will get by buying from you – Tweet this
So, tell them how you will make things better for them.
Customers love it when you make it clear that you can deliver – Tweet this
So tell them: “We can do that” and give them some brief proofs or examples.
Customer love it when you shut up – Tweet this
Be clear about what the customer will get and how it will improve things for them – remember people buy for one of 2 reasons:
1) To be happier
2) To be more profitable
If you follow the approach above several things will happen:
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