Jeff Bullas is a blogger, author, strategist and speaker and works with companies optimise their online personal and company brands with digital, content and social media marketing.
In the below blog post, he provides 7 ways for you to find the right influencer for your needs.
A good influencer are a hubs of information, they have many followers who respect their recommendations and opinions and if you are able to be featured by them then it sends a powerful amount of targeted traffic your way!
If you want to grow your business or profile online it only makes sense to find the right influencers, learn all you can and build excellent working relationships with them.
7 Ways To Find Powerful Influencers
#1. Industry Awards
These are a great way to find who’s achieving results, they’ll showcase the who’s who and provide links to their blogs, websites and social media.
#2. Be Influenced
Ask others who they recommend and follow – this can result in some amazing finds.
As influencers are inherently very well connected within their tribe, find out who they are in conversation and working with, sharing content and promoting.
#4. Industry Events and the Presenters
The larger conferences can be great for getting a big overview while the smaller seminars and events are ideal for actually getting to meet the influencers and having your specific questions answered during question and networking time.
#5. Podcasts and Webinars
These are another great way to find key influencers – whether it is through interviews, presentations, information products of their own or curated information by others.
#6. Twitter Lists
Twitter is a great untapped resource for finding influencers and keep track of what they are publishing. You can join public lists created by others as well as create your own private or public lists.
#7. Groups and Forums
These are also valuable sources of information. Often those that are the most active are growing their own circles of influence and know who the experts to learn from are.